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Showing 1 - 6 of 6 matches in All Departments

A Book about Love (Paperback): Jonah Lehrer A Book about Love (Paperback)
Jonah Lehrer
R506 R418 Discovery Miles 4 180 Save R88 (17%) Ships in 10 - 15 working days
Mystery - A Seduction, A Strategy, A Solution (Paperback): Jonah Lehrer Mystery - A Seduction, A Strategy, A Solution (Paperback)
Jonah Lehrer
R444 R358 Discovery Miles 3 580 Save R86 (19%) Ships in 10 - 15 working days

New York Times bestselling author Jonah Lehrer “unravels the mystery of mysteries” in this “absolute delight” (Malcolm Gladwell) of a book that blends psychology, neuroscience, and anthropology to shine a new light on everything from the formulas of our favorite detective shows to the tricks of successful advertising campaigns and the calculated risks of the stock market. Why is mystery so compelling? What draws us to the unknown? Jonah Lehrer sets out to answer these questions in a vividly entertaining and surprisingly profound journey through the science of suspense. He finds that nothing can capture a person’s attention as strongly as mystery, and that mystery is the key principle in how humans view and understand the world. Whenever patterns are broken, we are hard-wired to find out why. Without our curiosity driving us to pursue new discoveries and solve stubborn problems, we would never have achieved the breakthroughs that have revolutionized human medicine, technology—and culture. From Shakespeare’s plays to the earliest works of the detective genre, our entertainment and media have continually reinvented successful forms of mystery to hook audiences. Here, Lehrer interviews individuals in unconventional fields—from dedicated small-business owners to innovative schoolteachers—who use mystery to challenge themselves and to motivate others to reach to new heights. He also examines the indelible role of mystery in our culture, revealing how the magical world of Harry Potter triggers the magic of dopamine in our brains, why the baseball season is ten times longer than the football season, and when the suspect is introduced in each episode of Law & Order. Fascinating, illuminating, and fun, Mystery explores the many surprising ways in which embracing a sense of awe and curiosity can enrich our lives.

Proust Was a Neuroscientist (Paperback, Main): Jonah Lehrer Proust Was a Neuroscientist (Paperback, Main)
Jonah Lehrer 1
R285 R228 Discovery Miles 2 280 Save R57 (20%) Ships in 5 - 10 working days

Is science the only path to knowledge? In this sparkling and provocative book, Jonah Lehrer explains that when it comes to understanding the brain, art got there first. Taking a group of celebrated writers, painters and composers, Lehrer shows us how artists have discovered truths about the human mind - real, tangible truths - that science is only now rediscovering. We learn, for example, how Proust first revealed the fallibility of memory; how George Eliot understood the brain's malleability; how the French chef Escoffier intuited umami (the fifth taste); how Cezanne worked out the subtleties of vision; and how Virginia Woolf pierced the mysteries of consciousness. It's a riveting tale of art trumping science again and again.

Mystery - A Seduction, A Strategy, A Solution (Hardcover): Jonah Lehrer Mystery - A Seduction, A Strategy, A Solution (Hardcover)
Jonah Lehrer
R734 R552 Discovery Miles 5 520 Save R182 (25%) Out of stock

New York Times bestselling author Jonah Lehrer "unravels the mystery of mysteries" in this "absolute delight" (Malcolm Gladwell) of a book that blends psychology, neuroscience, and anthropology to shine a new light on everything from the formulas of our favorite detective shows to the tricks of successful advertising campaigns and the calculated risks of the stock market. Why is mystery so compelling? What draws us to the unknown? Jonah Lehrer sets out to answer these questions in a vividly entertaining and surprisingly profound journey through the science of suspense. He finds that nothing can capture a person's attention as strongly as mystery, and that mystery is the key principle in how humans view and understand the world. Whenever patterns are broken, we are hard-wired to find out why. Without our curiosity driving us to pursue new discoveries and solve stubborn problems, we would never have achieved the breakthroughs that have revolutionized human medicine, technology--and culture. From Shakespeare's plays to the earliest works of the detective genre, our entertainment and media have continually reinvented successful forms of mystery to hook audiences. Here, Lehrer interviews individuals in unconventional fields--from dedicated small-business owners to innovative schoolteachers--who use mystery to challenge themselves and to motivate others to reach to new heights. He also examines the indelible role of mystery in our culture, revealing how the magical world of Harry Potter triggers the magic of dopamine in our brains, why the baseball season is ten times longer than the football season, and when the suspect is introduced in each episode of Law & Order. Fascinating, illuminating, and fun, Mystery explores the many surprising ways in which embracing a sense of awe and curiosity can enrich our lives.

Proust Was a Neuroscientist (Paperback): Jonah Lehrer Proust Was a Neuroscientist (Paperback)
Jonah Lehrer
R527 R460 Discovery Miles 4 600 Save R67 (13%) Ships in 10 - 15 working days

An ingenious blend of biography, criticism, and first-rate science writing, New York Times bestselling author Jonah Lehrer's Proust Was a Neuroscientist urges science and art to listen more closely to each other, for willing minds can combine the best of both, to brilliant effect. In this technology-driven age, it's tempting to believe that science can solve every mystery. After all, science has cured countless diseases and even sent humans into space. But as Jonah Lehrer argues in this sparkling debut, science is not the only path to knowledge. In fact, when it comes to understanding the brain, art got there first. Taking a group of artists -- a painter, a poet, a chef, a composer, and a handful of novelists -- Lehrer shows how each one discovered an essential truth about the mind that science is only now rediscovering. We learn, for example, how Proust first revealed the fallibility of memory; how George Eliot discovered the brain's malleability; how the French chef Escoffier discovered umami (the fifth taste); how Cezanne worked out the subtleties of vision; and how Gertrude Stein exposed the deep structure of language -- a full half-century before the work of Noam Chomsky and other linguists. Proust Was a Neuroscientist is the ultimate tale of art trumping science, demonstrating that there's a cost to reducing everything to atoms and acronyms and genes. Measurement is not the same as understanding, and art knows this better than science does.

Pratibhecha Indradhanu (Marathi, Paperback): Jonah Lehrer Pratibhecha Indradhanu (Marathi, Paperback)
Jonah Lehrer
R433 Discovery Miles 4 330 Ships in 10 - 15 working days
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